Browsing Tag wedding advertising

Marketing to Brides: Stop Selling the Drill. Sell the Hole.

By at June 8, 2011 | 11:17 am | 0 Comment

I just love love this analogy that I've heard over and over again. It was first coined by MLM expert Mike Dillard. This is what he says: "Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!" So many people out there in the

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