Browsing Tag Marketing for photographers

Photographer Marketing – Simplicity = Sales

By at December 2, 2011 | 12:47 pm | 0 Comment

When it comes to your photographer marketing materials, always remember to K.I.S.S. (keep it super simple). This applies to any marketing materials you work on. Whether it be a brochures, letters, your packages, workshops, or other products, you want to make sure that you aren't overcomplicating things in your messages. If you don't make it focused enough, brides wont

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Marketing to Brides: Stop Selling the Drill. Sell the Hole.

By at June 8, 2011 | 11:17 am | 0 Comment

I just love love this analogy that I've heard over and over again. It was first coined by MLM expert Mike Dillard. This is what he says: "Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!" So many people out there in the

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